Gladwell in email conversation with Bill Simmons

In the, it's not really about sports, sports writing category...

http://sports.espn.go.com/espn/page2/story?page=simmons/090513/part1

GLADWELL

I feel the same way about the attitude of professional football teams toward the no-huddle offense. Right now, great teams (such as the Colts and Patriots) use the no-huddle selectively, as a way to maximize their dominance. But why don't bad teams use it? If you were the Lions, why not run the no-huddle this season? Why not put together a lighter, better-conditioned offensive line and a radically simplified playbook and see what happens? It's not as if you are risking a Super Bowl if it backfires. Your offensive line is lousy anyway, so there's no harm in tearing it down, and your fans aren't going to turn on you if you get killed while you work out the kinks. Last I checked, your fans have already turned on you. On the plus side, maybe the no-huddle exhausts the other team's defense so much you slow down their pass rush in the second half. And maybe giving your quarterback a bit more autonomy helps develop his knowledge of the game, and his leadership skills.

The consistent failure of underdogs in professional sports to even try something new suggests, to me, that there is something fundamentally wrong with the incentive structure of the leagues. I think, for example, that the idea of ranking draft picks in reverse order of finish -- as much as it sounds "fair" -- does untold damage to the game. You simply cannot have a system that rewards anyone, ever, for losing. Economists worry about this all the time, when they talk about "moral hazard." Moral hazard is the idea that if you insure someone against risk, you will make risky behavior more likely. So if you always bail out the banks when they take absurd risks and do stupid things, they are going to keep on taking absurd risks and doing stupid things.

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SIMMONS

Let's wrap things up by tackling LeBron James. As the 2009 postseason rolls on, the King has become its most compelling story, not just because of his insane numbers, that Jordan-like hunger in his eyes, even the fact that he's still on cruise control to some degree. (Note: I would compare him to Nigel Tufnel's amp. He alternated between "9" and "10" in the regular season, and he's been at 10 in the playoffs, but I can't shake the feeling that he has an "11" in store for Kobe and the Finals. An extra decibel level, if you will. In my lifetime, Jordan could go to 11. So could Bird. Shaq and Kobe could get there together, but not apart. And really, that's it. Even Magic could get to 10 3/4 but never quite 11. It's a whole other ball game: You aren't just beating teams, you're destroying their will. You never know when you'll see another 11. I'm just glad we're here. End of tangent.)