Tuesday, April 28, 2009


Got tickets for a few of the HotDocs, including Objectified, second in a planned trilogy by "Helvetica" director Gary Hustwit.

Objectified trailer:


His latest, ‘‘Objectified’’, had its premiere at last month’s South by Southwest festival. This film looks at industrial design, mixing interviews with assembly-line factory shots and B-roll footage of people shopping. Sustainability, consumerism, robots — ‘‘Objectified’’ covers all the bases and catches the design world’s hotshots off guard. There’s Dieter Rams, pruning a bonsai tree in his Japanese garden; the IDEO co-founder Bill Moggridge firing up his 1955 GMC Jimmy; and Jonathan Ive, deep inside Apple’s top-secret facilities, wiping the screen of his iPhone with his T-shirt.

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